Lamb and Wool: Adding Value Telling your Story

New Mexico State University Lamb and Wool: Adding Value Telling your Story Video furnished by Media Productions, New Mexico State University. Noncommercial use only. Meet entrepreneurs across the Four Corners region who are adding value to their lamb and wool products, and making sure their customers know about it. These shepherds and processors are going one step further to find new ways to sell lamb and wool and to connect to the values of their customers — something best done in local markets. Visit a traditional Navajo shepherd/weaver, a grass-fed lamb family operation, a small-scale lamb processor, and a small wool mill operator. Find out how you too can add value to your lamb and wool.