The Sports Guide: NHLBI Planning Guide for Cardiovascular Risk Reduction Projects at Sporting Events.

National Institutes of Health National Heart, Lung, and Blood Institute The Sports Guide: NHLBI Planning Guide for Cardiovascular Risk Reduction Projects at Sporting Events. AVA21235VNB1 The most recent national surveys of public awareness and knowledge of treatment and control of cardiovascular disease (CVD) show that health initiatives targeting specific populations are effective ways to support health promotion and disease prevention. Projects and activities outlined in this guide are directed to spectators at sporting events, especially young adults and middle-aged persons, to persons with cardiovascular risk factors, and to minorities. The publication is designed to encourage health awareness and disease prevention by promoting the knowledge that CVD may be prevented and can be treated. The guide describes how to design a project to fit the community and the target audience, how to fund the project, working with the sports community, organizing and training volunteers, marketing the event, referrals and follow-up activities, and spillover events. Themes for different types of sporting events are suggested, such as "Slam Dunk Stroke" (basketball), "TouchDOWN on Fat" (football),