As We Like It

Beer promotional film. "Sparkling, golden, pure, refreshing, a beverage as old as history." Summary: This film is a promotional defense of the American beer and ale industry, presenting brewing as both an ancient tradition and a modern, scientifically controlled business. It traces beer’s history from the Babylonians, Egyptians, Romans, Anglo-Saxon monks, Pilgrims, and early American taverns to contemporary breweries using clean facilities, laboratory testing, and modern equipment. The film emphasizes the brewing industry’s economic importance, including jobs, farm purchases, byproducts such as cattle feed and vitamin-rich brewer’s yeast, and major tax contributions to schools, highways, and government services. It then focuses on distributors, retailers, and tavern owners, arguing that they represent the public face of the brewing industry and must protect product quality, maintain cleanliness, observe laws, practice friendliness, support servicemen, and act as good citizens in their communities. The film concludes by warning that mistakes could fuel renewed prohibition efforts, while responsible beer service supports “gracious living,” American freedom, and the national economy.